Let’s talk about your Personal Page on LinkedIn and when, how, and why you set up a Company Page.
The long and the short of it is you need to have a Personal Page to have a Company page. So let’s start here. You need to have a Personal Page first, so that LinkedIn can be sure that the people representing a Company are actually employed by them too. You can also have more than one Company Page. So, legally a “personal” page is a LinkedIn member account, which is reserved for only “natural persons” (those are LinedIn’s words). This means you can only use Personal Pages for your own information – any LinkedIn member account created with a company name would be considered a “fake name” and most likely removed. If you’d like some tips on your LinkedIn profile, have a read of our blog 3 Tips for Your ‘New You’ LinkedIn Profile in 2015. And if you need more reasons to be on LinkedIn, check out the statistics below on the amount of Australians on LinkedIn. It’s HUGE in Australia.
We should point out here, that you must have a Personal Page to set up a Company Page. You can’t just have a separate login, and solely have a Company Page. Also, your Personal Page has to be up to scratch and fit certain criteria. Don’t let this put you off, simply put you must:
- Be an employee of the Company you want to set up or become an admin of, and have it listed with your job title on your profile.
- Be using the company email address associated with that job (e.g. firstname.lastname@example.org – no gmails, sorry) as one of your confirmed email addresses on LinkedIn (don’t worry, you can have multiple).
- Your profile must be more than 50% complete – you can see how complete your profile is to the right of your profile page. LinkedIn will give you tips on how to complete it further.
- You must have several connections (usually a minimum of 10).
It’s also worth noting that must be connected to the people you want to add as admins on your Company Page, and they in turn must have clicked on the company name from the drop-downs given when they add that position to their profile.
A Company Page helps LinkedIn members learn about your business, brand, and job opportunities. Any LinkedIn member can follow a Company Page. For example, here’s the Company Page for LinkedIn:
and The Social Science:
A Company Page has 4 main sections:
1. Home: Provides a friendly introduction to your business. It’s a place where companies can start spreading their message and engaging with members. Members will see:
- A high-level overview of the business
- Company posts on topics ranging from company announcements to product releases to industry news
- Friends and colleagues who are connected to the business
2. Careers: This tab is a way for companies to interact with millions of passive and active job seekers on LinkedIn. The Careers tab requires a paid subscription by the company. 3. Analytics: Provides companies with metrics and trends about their own company page. It also displays charts showing data on page views by tab. Data is consolidated into specific sections: Updates, Reach, Followers and Visitors. You can also compare your Page to other similar companies. 4. Notifications: This is where you can see all the latest interactions with your page: likes, comments, shares and mentions. Note: Analytics are only visible to Company Page administrators and employees associated with that Company Page. Any Company Page can have up to 50 administrators and admin rights are given to individual accounts. If you already have a Company Page with an active admin, here’s how you can find who the admin is and how they can add you to the admin list. You can also check out the FAQ about Company Pages. Hope this helps, you can always contact us at The Social Science for more LinkedIn and Social Media assistance.