No. Everyone is using social media. LinkedIn is probably the most valuable and widely used biotech social media platform in Australia. A study recently undertaken by the BioMelbourne Network confirmed 94% of all individuals listed as the key contact for member organizations were on LinkedIn. As a platform LinkedIn is targeted towards professionals in business (ie: 35-65 years old). More than 6 million Australians are on LinkedIn and BioMelbourne Network’s study demonstrated biotech is one of the best networked sectors, particularly in Melbourne, with almost everyone linked within 1-2 people and over 60% of the sector utilizing more than the basic tools of the platform. Australia ranks in the top tier of countries listed as early adopters of social media technologies and the penetration of the population is particularly high for platforms such as LinkedIn, Facebook, YouTube and Twitter. Are you on Social Media?