We’ve been promising this list of Australian BioTechs to follow on Twitter for a while. And here it is – our all encompassing list of lists! For those of you who aren’t yet on Twitter, this is a good chance to embrace the platform, sign up, and start following these BioTech accounts. Come say hi to us, we’ll say hi back.
This is the Invest Victoria Twitter handle sharing all things biotech, medtech and lifesciences. A regular contributor, they share valuable information about Victorian opportunities for life science companies, government programs and policies, conferences in town and data about Melbourne’s life sciences credentials. Lots of stats and facts for business plans.
BioMelbourne Network is the Victorian biotech industry association and the twitter feed is a bulletin board of news of Victorian life science companies and research news. BioMelbourne also tweet out their regular monthly events open to members and non members. The feed also includes information about grants, policies and programs relevant to life science organisations.
The irrepressible Editor of Biotech Daily and author of the twitter handle is David Langsam. Arguably the best known commentator on Australian life science organisations, David knows what’s going on. This is an essential follow for anyone investing in ASX listed biotech and medtech stock.
A New Zealander but we won’t hold that against her, Stephanie is a wonderfully valuable bridge between Australian and New Zealand biotech news. Currently she is a Director of the University of Auckland’s Bioscience Enterprise Programme and previously looked after biotechnology for NZ Trade and Enterprise.
5. @theturbine and @rhinomedceo
Michael Johnson and RhinoMed have done a sensational job on social media. @theturbine is very clever and it doesn’t take much analysis to understand exactly what their strategy is here. Take a look at their Facebook page as well – masterful integration. The cycling community on social media is massive and its global – what better way to access a target market. There is nothing as good as a CEO who Tweets him/herself. Big brownie points.
6. @MartinFrogers and @PrimaBioMed
This is a biotech that has fully embraced social media – beautifully. Martin Rogers is a Director on Rhinomed, Actinogen Medical and OncoSil Medical, previously headed up PrimaBioMed. The @PrimaBioMed account is a good example of how to do investor relations on Twitter. Take a look at Martin’s LinkedIn profile if you need an example of how to do this particular social media platform well.
A great example of a biotech start up using social media to great effect for both investor relations and building a community of end users and key influencers for the eventual roll out of their technology. If you are also on Instagram follow Nexvet and you’ll be introduced to Mack the pug (Nexvet mascot) and you’ll see how they are using Instagram to talk to their target market. You’ll see Mack occasionally on Twitter too. Very clever indeed.
This twitter handle is not yet a year old and they have developed a strong, super supportive online community for the company and for their big cardiovascular product – CardioCel® as it rolls out around the world. The company is also building a community around Herpes and their advancing herpes vaccines, leveraging of their star scientists, Ian Frazer. Another strong investor relations strategy in progress supported by an impressive developing YouTube presence. Clever use of conference hashtags, retweeting and integration with exhibition objectives at big scientific conferences.
This is a standout Twitter handle supporting an investor relations plan and product marketing strategy. They are developing the diabetes story on Twitter really well. Notice how they use hashtags to get their message into global twitter conversations – an effective strategy for picking up followers.
This is Phillips Ormonde Fitzpatrick, patent and trademark attorney’s in Australia. A standout IP Twitter handle, POF will keep you updated with all things IP in the Australian landscape. Generous in sharing information with Followers and quick to respond to questions on the platform, this handle is expertly managed by the POF marketing team.
US! Come say hi, we love that. Helping science and technology organisations confidently and safely navigate social media. How, why, when and what. We speak your language. Twitter also has the ability to publish lists – these are helpful in finding groups of people with a common interest or industry focus. Michelle Gallaher @StartupShelley has a list that she curates called Ozbiotech. For a quick cheat, follow the list here – https://twitter.com/StartupShelley/lists/ozbiotech.
Credit to the tweeting / posting CEO’s on social media
(not a comprehensive list but these are the true innovators in the innovation industry.)
Michael Johnson @rhinomedceo
Michelle Miller @MillerClarke01
Deborah Rathjen @rathjen3
Paul MacLeman @pmacleman
Mick Farrell @ResMedMick
Jackie Fairley @JKF7013
Elaine Saunders @hearingselfhelp
Barry Thomas @CookAPACmd
Maria Halasz @mariahalasz
And some for fun and general interest….
A couple of Nobel Laureates that are brilliant on Twitter:
A politician or two
Adem Somyurek @AdemSomyurek Victorian State Labor member for South-Eastern Metropolitan Region; Minister for Small Business, Innovation and Trade. Yes – biotech is his thing and Adem is the Minister looking after this industry now. So follow him and let him know biotech and medtech is listening.
David Southwick @SouthwickMP David is the Shadow Minister for Innovation and Renewables amongst a bag of other jobs. David is very good on Twitter – definitely worth a follow.
A bag of biotech analysts
A Lead/ Chief Scientist
Leonie Walsh @Vic_LeadSci – Victorian Lead Scientist
A few technology focused journalists worth watching
Jessica Gardner @jessigardner – Tech and business journo at the Australian Financial Review
Olga Galacho @OlgaGalacho
Bridie Smith @BridieSmith – Science editor at @theage
Nassim Khadem @NassimKhadem – Deputy Editor of @BusinesDay covering tax and other business topics for @theage, @smh, @FinancialReview, @CanberraTimes, @watoday and @brisbanetimes.
Ticky Fullerton @ABCTickyF
Brendon Lau @brenlau
Lou Caruana @LouCaruana
Sophie Scott @sophiescott2
Norman Swan @normanswan
If you are brand new to Twitter, then know that Twitter is like a party, where the music is up and a lot of conversations are going on everywhere. Hit re-tweet, write back to people, use hashtags if you like (it’s how people will know you’re part of the same conversation) but just start. Now. You’ll start as a brand new egg, Twitter will even give you a picture of an egg as profile until you change it to emphasis the point. Embrace it, we all started that way. For some further reading, here’s a round-up of the Types of Twitter Users. Let us know if we’ve missed anyone in the comments below, and we’ll add them to the list.