Woman at laptop

Social media imposters target listed companies

Social media imposters are a new kind of crisis issue and one that boards and management should be aware of, because it’s happening to ASX listed companies whether they are on social media or not. Let me give you an example. I recently noted the occurrence of a social media imposters profile on Twitter remarkably[…]

Women at laptop from behind

I have a confession – It took me a long time to ‘get’ social media

I have a confession to make – I came to social media kicking and screaming. At the time I was the CEO of an industry association, typically worked a 12 hour day with breakfast meetings, after hours dinners and overseas conferences to attend. I was a full-time working (single) Mum with two young kids, trying[…]

LinkedIn for business

LinkedIn Basics: Company Pages vs Groups

You’ve probably heard about Groups and Company Pages on LinkedIn and wondered when you should use them, how to join and which to follow. LinkedIn is like Facebook for businesses. It is an excellent place to network professionally, to find employees and freelance workers, and to advertise your business. But to put it simply –[…]

LinkedIns Australian membership at 6 million

LinkedIn Basics: Personal Pages vs Company Pages

Let’s talk about your Personal Page on LinkedIn and when, how, and why you set up a Company Page. Personal Pages The long and the short of it is you need to have a Personal Page to have a Company page. So let’s start here. You need to have a Personal Page first, so that[…]

Michelle Gallaher on stage at TEDxMelbourne

TED Talks, Lucky Knickers and Big Leaps

Late last year I embarked on one of the biggest challenges of my personal life and professional career – getting on stage and delivering a TED talk. I’ve recently been reflecting on that experience and it’s been getting me thinking again about leaps, truth, trust and negotiation. I’ve always believed in practising what you preach[…]

Twitter Flask

11 Australian BioTechs on Twitter worth following

We’ve been promising this list of Australian BioTechs to follow on Twitter for a while. And here it is – our all encompassing list of lists! For those of you who aren’t yet on Twitter, this is a good chance to embrace the platform, sign up, and start following these BioTech accounts. Come say hi[…]

Your first twitter profile picture. Always.

How do I get more Twitter Followers?

‘How do I get more followers?’ If there is a competition for the most asked question about social media, this is it. Building a community of value on any social media platform is critical to making sure you achieve your business (or social) objectives. There is nothing sadder than saying something profound when no one[…]

Top 20 Twitter Acronyms & Initialisms

Twitter Speak: A guide to the top 20 twitter acronyms and initialisms I found Twitter a foreign language when I started and it took me a while to pick up on the acronyms and initialisms at play. I was also really worried about saying something stupid or misreading the etiquette. Because you only have 140[…]

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3 Tips for Your ‘New You’ LinkedIn Profile in 2015

I’ve been experimenting with LinkedIn since 2009 when a colleague challenged me to best his LinkedIn profile and network. I’ve given away loads of hours of tips and tricks to friends and colleagues helping them to understand LinkedIn and of all the many things you can learn to do on the platform, these are my[…]