Social media 101: A how to guide for academics and scientists

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Social media 101: A how to guide for academics and scientists

Social Media

 

 

 

 

 

 

 

 

 

 

 

 

Whilst juggling your academic and research demands, you decided to add another string to your bow and jump on the social media band wagon. In no-time, the process of learning, refining and developing a respectable opinion leader portfolio on your chosen platforms will become integrated into your day.

Here, we explain six easy to follow tips to get you on your way to progress from social media beginner to social media pro.

TIP 1: Select the right social media platform 

Choose 1-2 platforms to start with, and do these really well. We recommend LinkedIn and Twitter for academics.

TIP 2: Know when your target audience is most active on social media

Start off by ‘listening’, and by this we mean keep an ear to the ground to see when your audience is most active. You will need to consider day and time. Don’t forget your international colleagues too if you are wanting to engage with them. There is no perfect algorithm to this, with some analysis necessary to optimize greater effectiveness.

Metrics

Data from one of our clients indicating the total audience engagement by day of the week, Wednesday is looking particularly good for this particular platform and audience.

 

 

 

 

 

 

 

 

TIP 3: Use tools that helps you schedule your social media posts

There are a variety of tools out there that allow management and scheduling of content across multiple social media platforms. We personally enjoy using Hootsuite, and with this you will be able to upload and schedule your posts, images or links at your own pace. This helps free up the worry of needing to be present on your account to get your content out there 24/7!

Using social media managing tools such as Hootsuite can help you schedule your posts, giving you flexibility with your posting.

Using social media managing tools such as Hootsuite can help you schedule your posts, giving you flexibility with your posting.

TIP 4: Set a time frame to be active

Now that you know when your audience is most active, set aside a small block of time e.g. 10 – 15 min to be active on your social media platforms. It is important to use this time to engage with your audience. E.g. Reply to a colleagues Tweet about their latest publication and congratulate them.

TIP 5: Have a workflow

A fundamental aspect to keeping your activity consistent and effective is to have a few goals set out during those set time frames when you are on social media. Systematically figure out how many shares/retweets/page likes you want to do, how many people you want to follow or friend, and how many conversations you want to start, all of these conducted in a particular order. When you have such a routine in place, you go into this unconscious but legit automated state like driving to a familiar location, or pipetting, and you save a lot of time by going through your mental checklist.

TIP 6: Share the work of other’s

Posting content to social media does not necessarily have to always come from original content that you create. Sharing the work of others is a great way to create conversations, learn about the work of others, and it quite literally only takes a couple of clicks for it to be posted or shared on your own profile. People also appreciate that you are supporting what they have made or shared, and that appreciation may be rewarded when you get the time to post your own original content.

When first starting out on social media, embrace the concept of ‘give to get’. The more you share the content of others, comment, and engage in conversations, the more other people will notice you, and start to share your content too!

Social media involves a lot of community engagement, so don’t forget to retweet others, which in turns provides lots of content for your own page.

Social media involves a lot of community engagement, so don’t forget to retweet others, which in turns provides lots of content for your own page.

 

 

 

 

 

 

 

 

 

 

 

 

 

Now your comfortable using social media, learn why you should tweet at conferences.

 

By | 2016-09-19T10:05:59+00:00 September 19th, 2016|LinkedIn, Social Media, Twitter|0 Comments

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