You’ve probably heard about Groups and Company Pages on LinkedIn and wondered when you should use them, how to join and which to follow. LinkedIn is like Facebook for businesses. It is an excellent place to network professionally, to find employees and freelance workers, and to advertise your business. But to put it simply – Groups are a way to network, and Company Pages are best for marketing.
If you’d first like to learn about Personal and Company pages, read our earlier blog LinkedIn Basics: Company Pages vs Personal Pages.
Think of Company Pages as your business website on LinkedIn. Other LinkedIn members use your Company Page to research and stay up to date about changes and events at your company. You can generate sales from people visiting your Company Pages, and LinkedIn makes Company Pages personal by providing available information about the people working at your company. According to LinkedIn, Company Pages “reveal the human side of your company.”
Members on LinkedIn may create Groups and join Groups. Groups are smaller networks on LinkedIn; they are sometimes private, wherein only members may post and read other posts. This is a useful way for businesses to communicate internally, or for business networks to discuss sensitive topics. Open Groups may be read by any LinkedIn member. Open Groups serve as a way of communicating with other Group members and doing a little advertising at the same time.
If your goal is to market products and services and generate business, you’ll want to find your Company Page. LinkedIn might already have found your company and put up information about your business, such as what you sell and your business contact information. Company Pages were set up specifically as a marketing tool; Groups are essentially for networking and communicating with other businesspeople.
You are in complete control of your Groups and Group participation. To control your Company Pages, you must first find your existing Company Page on LinkedIn; if you don’t have one, you may create one. You must also assign administrator roles to selected employees (or to yourself) to prevent unwanted changes to your Company Pages. Don’t forget you can always contact The Social Science to talk about LinkedIn and how it can work for you and your company.