Social Media

Social media 101: A how to guide for academics and scientists

                        Whilst juggling your academic and research demands, you decided to add another string to your bow and jump on the social media band wagon. In no-time, the process of learning, refining and developing a respectable opinion leader portfolio on your chosen platforms will become[…]

Stickers and notebooks with social media branding

8 Reasons why your social media effort is not delivering a result

    You’re ‘doing’ social media, but it isn’t delivering results. We found there are 8 common reasons why this happens. Read on to find out if you’re making any of the same mistakes. Failure #1. You don’t have a plan Even if you don’t have the time nor passion to write a full-blown strategy,[…]

Groups of people at conference function

Social media mistakes made by conference organisers (part 2)

I know you were all clinging to your computer for the next installment of this blog like it was Game of Thrones day, but the wait is over. (If you need to catch up, Part 1 is here) Now where were we? Oh, that’s right … Not looking after your speakers Providing speakers with instructions[…]

Man using a mobile phone

Social media mistakes made by conference organisers (part 1)

If there’s one thing Melbourne knows how to do (besides café culture), it’s how to host an international conference. In the past two years Melbourne has hosted three of the world’s largest science and medical conferences; the World Diabetes Congress; the World Congress of Cardiology and the massive International AIDS conference. It’s fair to say[…]

Woman at laptop

Social media imposters target listed companies

Social media imposters are a new kind of crisis issue and one that boards and management should be aware of, because it’s happening to ASX listed companies whether they are on social media or not. Let me give you an example. I recently noted the occurrence of a social media imposters profile on Twitter remarkably[…]

Twitter Flask

11 Australian BioTechs on Twitter worth following

We’ve been promising this list of Australian BioTechs to follow on Twitter for a while. And here it is – our all encompassing list of lists! For those of you who aren’t yet on Twitter, this is a good chance to embrace the platform, sign up, and start following these BioTech accounts. Come say hi[…]

Your first twitter profile picture. Always.

How do I get more Twitter Followers?

‘How do I get more followers?’ If there is a competition for the most asked question about social media, this is it. Building a community of value on any social media platform is critical to making sure you achieve your business (or social) objectives. There is nothing sadder than saying something profound when no one[…]

Top 20 Twitter Acronyms & Initialisms

Twitter Speak: A guide to the top 20 twitter acronyms and initialisms I found Twitter a foreign language when I started and it took me a while to pick up on the acronyms and initialisms at play. I was also really worried about saying something stupid or misreading the etiquette. Because you only have 140[…]