Man looking at analytics on tablet

Social media metrics: What do they all mean?

The native analytics on social media platforms are better than ever. With this elevated level of functionality, the capacity to critically assess the performance of your content, and understand your audience, has never been greater. If you’re new to social media analytics, it can feel like an entirely new language. To help decode this language,[…]

Social Media

Social media 101: A how to guide for academics and scientists

                        Whilst juggling your academic and research demands, you decided to add another string to your bow and jump on the social media band wagon. In no-time, the process of learning, refining and developing a respectable opinion leader portfolio on your chosen platforms will become[…]

Stickers and notebooks with social media branding

8 Reasons why your social media effort is not delivering a result

    You’re ‘doing’ social media, but it isn’t delivering results. We found there are 8 common reasons why this happens. Read on to find out if you’re making any of the same mistakes. Failure #1. You don’t have a plan Even if you don’t have the time nor passion to write a full-blown strategy,[…]

LinkedIn for business

LinkedIn Basics: Company Pages vs Groups

You’ve probably heard about Groups and Company Pages on LinkedIn and wondered when you should use them, how to join and which to follow. LinkedIn is like Facebook for businesses. It is an excellent place to network professionally, to find employees and freelance workers, and to advertise your business. But to put it simply –[…]

LinkedIns Australian membership at 6 million

LinkedIn Basics: Personal Pages vs Company Pages

Let’s talk about your Personal Page on LinkedIn and when, how, and why you set up a Company Page. Personal Pages The long and the short of it is you need to have a Personal Page to have a Company page. So let’s start here. You need to have a Personal Page first, so that[…]


LinkedIn Teaches Biotech a Lesson

What if biotech could learn something from social media start-ups and vice versa? Biotech and ICT are often linked together in terms of start-up categories: small cap technology stocks. Coming from a biotech background usually I’ve been at great pains to distance hard working biotechnology from the frivolous dotcom’s. But now that I’ve researched the[…]


3 Tips for Your ‘New You’ LinkedIn Profile in 2015

I’ve been experimenting with LinkedIn since 2009 when a colleague challenged me to best his LinkedIn profile and network. I’ve given away loads of hours of tips and tricks to friends and colleagues helping them to understand LinkedIn and of all the many things you can learn to do on the platform, these are my[…]

LinkedIn for Convention Networking

LinkedIn is one of your best partnering tools at any convention. This was proven to me again and again at the recent #BIO2014 convention in San Diego. Ditch the card scanners, the wallet bulging with business cards and the scribbled indecipherable notes, your best friend is LinkedIn. This social media tool is lasting, detailed and[…]