Stickers and notebooks with social media branding

8 Reasons why your social media effort is not delivering a result

    You’re ‘doing’ social media, but it isn’t delivering results. We found there are 8 common reasons why this happens. Read on to find out if you’re making any of the same mistakes. Failure #1. You don’t have a plan Even if you don’t have the time nor passion to write a full-blown strategy,[…]

Groups of people at conference function

Social media mistakes made by conference organisers (part 2)

I know you were all clinging to your computer for the next installment of this blog like it was Game of Thrones day, but the wait is over. (If you need to catch up, Part 1 is here) Now where were we? Oh, that’s right … Not looking after your speakers Providing speakers with instructions[…]

Man using a mobile phone

Social media mistakes made by conference organisers (part 1)

If there’s one thing Melbourne knows how to do (besides café culture), it’s how to host an international conference. In the past two years Melbourne has hosted three of the world’s largest science and medical conferences; the World Diabetes Congress; the World Congress of Cardiology and the massive International AIDS conference. It’s fair to say[…]

Woman at laptop

Social media imposters target listed companies

Social media imposters are a new kind of crisis issue and one that boards and management should be aware of, because it’s happening to ASX listed companies whether they are on social media or not. Let me give you an example. I recently noted the occurrence of a social media imposters profile on Twitter remarkably[…]

By NIAID (Ebola Virus Particles) [CC BY 2.0], via Wikimedia Commons

Ebola vaccine: the ‘unsung heroes’ taking part in trials

Originally published on Saturday, 18 July 2015 in The Age.  Hundreds of Australians have been injected with an Ebola vaccine that has proved effective in apes, or with a placebo. Michelle Gallaher hopes to never come into contact with Ebola, but if she does she is hoping she will already be immune to the virus.[…]

Women at laptop from behind

I have a confession – It took me a long time to ‘get’ social media

I have a confession to make – I came to social media kicking and screaming. At the time I was the CEO of an industry association, typically worked a 12 hour day with breakfast meetings, after hours dinners and overseas conferences to attend. I was a full-time working (single) Mum with two young kids, trying[…]