Is it just young people who are on social media?

No. Everyone is using social media. LinkedIn is probably the most valuable and widely used biotech social media platform in Australia. A study recently undertaken by the BioMelbourne Network confirmed 94% of all individuals listed as the key contact for member organizations were on LinkedIn. As a platform LinkedIn is targeted towards professionals in business[…]

A funny thing happened on radio in Dubai.

The power of LinkedIn was demonstrated to me a couple of years ago. After speaking on Dubai drive time radio for the first time about the performance of the bio-tech sector in Australia, I was inundated with LinkedIn requests from sheiks and Middle Eastern investors obviously interested in biotechnology investment opportunities. My organization has a[…]