Man looking at analytics on tablet

Social media metrics: What do they all mean?

The native analytics on social media platforms are better than ever. With this elevated level of functionality, the capacity to critically assess the performance of your content, and understand your audience, has never been greater. If you’re new to social media analytics, it can feel like an entirely new language. To help decode this language,[…]

International BioFest 2016 Square

The Social Science are coming to the International BioFest 2016

Not only do we specialise in social media and digital marketing, but we are experts in the life sciences field. In fact, it’s our passion! This is why you’ll find us this month at the International BioFest, right here in our home town of Melbourne. We’ve even teamed up with AusBiotech as the official social media[…]

Social Media

Social media 101: A how to guide for academics and scientists

                        Whilst juggling your academic and research demands, you decided to add another string to your bow and jump on the social media band wagon. In no-time, the process of learning, refining and developing a respectable opinion leader portfolio on your chosen platforms will become[…]

Stickers and notebooks with social media branding

8 Reasons why your social media effort is not delivering a result

    You’re ‘doing’ social media, but it isn’t delivering results. We found there are 8 common reasons why this happens. Read on to find out if you’re making any of the same mistakes. Failure #1. You don’t have a plan Even if you don’t have the time nor passion to write a full-blown strategy,[…]

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Social media mistakes made by conference organisers (part 2)

I know you were all clinging to your computer for the next installment of this blog like it was Game of Thrones day, but the wait is over. (If you need to catch up, Part 1 is here) Now where were we? Oh, that’s right … Not looking after your speakers Providing speakers with instructions[…]

Man using a mobile phone

Social media mistakes made by conference organisers (part 1)

If there’s one thing Melbourne knows how to do (besides café culture), it’s how to host an international conference. In the past two years Melbourne has hosted three of the world’s largest science and medical conferences; the World Diabetes Congress; the World Congress of Cardiology and the massive International AIDS conference. It’s fair to say[…]